Building Momentum in AI: From First Wins to Long-Term Growth

3 min readJan 24, 2025

With AI, “Momentum Starts One Step At A Time” — AJENE WATSON, LLC

In the rapidly evolving world of artificial intelligence, taking the first step can often feel daunting. But as with any significant journey, the key to success lies in building momentum. By starting small, achieving quick wins, and scaling strategically, businesses can unlock the transformative potential of AI.

At AJENE WATSON, LLC (AWLLC), we’re not just talking about AI adoption — we’re living it, integrating AI into our own operations to lead by example while striving to help guide our clients on their journey.

Starting Small: The Power of Quick Wins

For businesses new to AI, the first step is often the hardest. Identifying manageable, high-impact projects can pave the way for long-term success. As Liam Ottley highlights, focusing on “quick wins” builds confidence while demonstrating the immediate value of AI. For example, automating repetitive tasks like data entry or customer service can free up valuable time for strategic priorities.

At AWLLC, we’ve embraced this approach in our own workflows. By starting with small, targeted AI implementations, we’ve begun to streamline processes, reduce turnaround times, and start to see an increase in productivity. These efforts have equipped us to help businesses identify their own ‘quick wins’ and lay a solid foundation for sustained momentum.

Scaling Strategically: From Wins to Growth

Achieving initial successes is just the beginning. Scaling those wins into a comprehensive strategy for long-term growth requires thoughtful integration of AI into core business functions. Mark Kashef emphasizes the importance of balancing human expertise with AI tools to drive innovation. This philosophy guides AWLLC as we align AI solutions with organizational goals to unlock new opportunities for growth.

For instance, we’ve enhanced our investor relation communications strategies for microcap companies using AI platforms, delivering more personalized, data-driven insights. These initiatives not only improve efficiency but also open doors to innovation and scalability. We understand that scaling is a journey — one that involves learning, adapting, and thriving in an ever-evolving landscape.

The Role of AWLLC: Partnering for Success

At AJENE WATSON, LLC, we are not AI experts — we’re business development specialists leveraging AI to maximize impact. With a proven track record of supporting small and medium-sized businesses (SMBs), particularly publicly traded companies in the microcap markets, we bring a unique perspective to AI integration. Our expertise lies in identifying opportunities, maintaining momentum, and seeking to mitigate risks to help ensure sustainable growth.

By collaborating with and/or learning from thought leaders like Joe Rogers of WorkDone, we’ve refined a framework that we confidently believe helps businesses:

Identify high-impact areas for AI implementation.
Build a culture of adaptability and continuous learning.
Scale strategically to maximize long-term value.

With AWLLC as your partner, we believe you will be able to confidently embrace AI, knowing you have a trusted advisor, who is also on their own “AI grind”, to help you navigate the complexities of this transformative journey.

Don’t Stagnate! Momentum Fuels Growth

Remember, “Momentum Starts One Step at a Time,” and is key to thriving in an AI-driven world. It’s about fostering a culture of adaptability, innovation, and continuous improvement. By starting small, achieving quick wins, and scaling strategically, small and medium-sized businesses, private or publicly traded, can harness AI’s full potential to drive growth and success.

As Liam Ottley and Mark Kashef remind us, thriving in an AI-driven world requires balancing technology with human ingenuity. At AWLLC, we’re committed to achieving this balance — leveraging our own evolving experiences to help empower our friends and clients on their AI journey.

Are you an SMB or a publicly traded company in the microcap markets ready to build momentum and achieve sustainable growth with AI? Contact us today to learn how you can potentially unlock the transformative powers of AI with the help of AJENE WATSON, LLC — your corporate wingman! 😉