Consequences Are Actually a Boon for Business

Everyday we navigate a sea of incentives in the form of sales commission, hourly wages, stock options, tax rebates, buy-one-get-one-free sales and so much more. When it comes to altering people’s behavior, logic can only get you so far. Incentives and punishment can promote social cooperation, protect the public and discourage ethically dubious actions within the marketplace. Good rules create a code of conduct that keeps systems running smoothly, but once humans are added into the mix, unintended consequences may arise.

Business Management & Financial Services Consultant Focused on Development Stage Companies & Microcap Markets