How AI is Revolutionizing Content Creation for Personal and Corporate Brands

Exploring AI’s Impact on Creativity, Communication, Brand Strategy and Critical Thinking

4 min readFeb 17, 2025

“AI outputs shine with human insight” — Ana Marjanovic

The way we create and distribute content is evolving at an unprecedented pace. Artificial intelligence (AI) is not just reshaping content creation — AI’s redefining its very foundation. What is important, however, to understand is that the power of AI lies not just in what it can do, but in how well we responsibly use it.

Fact is, tools like ChatGPT, Jasper, and others are fundamentally changing how content is created. These platforms allow us to generate content with unprecedented speed and efficiency — enhancing workflows and enabling brands to scale their messaging without sacrificing quality. However, as Ana Marjanovic aptly highlights in her article, Fostering Authenticity in Student Work: A Rubric for the AI Era, AI-generated content often arrives “polished but hollow.” Without human refinement, it risks losing authenticity, depth, and emotional resonance — key factors in effective communication.

Anyone who actively uses AI to responsibly produce content at a professional level, like us, has likely found that AI tools excel at:

Streamlining Idea Generation
Enhancing Scalability
Improving Efficiency

For those of us actively using AI at a professional level, its benefits are clear. AI, particularly Large Language Models (LLM), streamline idea generation, enhances scalability, and improves efficiency. AI can jumpstart creativity by generating outlines, brainstorming topics, and drafting initial content — allowing teams to refine and personalize their message. However, while AI enables content production at scale, the quality remains in the power of the user. As Marjanovic stresses, the human touch — critical thinking, personal insights, and authenticity — is crucial to avoid content that feels detached or generic. Additionally, AI accelerates routine tasks like editing, summarizing, and formatting, freeing up valuable time for strategy, innovation, and precision.

Liam Ottley often emphasizes, the key to leveraging AI effectively is to “pair its capabilities with human ingenuity.” This balance ensures that AI becomes a tool for amplification rather than a crutch, or worse… the provocateur of mediocrity.

How AJENE WATSON, LLC is Both Applying and Coaching Clients to Use AI to Enhance Communications

At AJENE WATSON, LLC (AWLLC), we’re actively incorporating AI into our content strategies to improve both internal and client-facing communications. For example:

Press Releases: Creating agentic workflows affords us the ability to effectively coach both our private and publicly traded clients through the press release writing process. The intent is on improving a client’s own work product vs. an overreliance on third-party copywriters who generally lack the ability to capture the truest essence of the corporate message.
Investor Relations: By leveraging AI tools, we’ve been able to develop more targeted and data-driven communication roll-out strategies for our clients, particularly in the microcap markets. These tools help us identify key trends, craft compelling narratives, and present insights in a clear and concise manner.
Strategic Messaging: AI assists in analyzing audience preferences and tailoring messages to resonate more effectively with different demographics.
Content Optimization: From blog posts to social media updates to image selection, AI helps us refine our messaging to ensure maximum impact while maintaining authenticity.

Often stated by Mark Kashef, “AI should be seen as a collaborator, not a replacement.” This perspective guides our approach, helping to ensure that every piece of content we produce reflects the unique voice and values of AWLLC and our clients. Some practical tips we recommend to our clients for incorporating AI-generated content into their content creation strategies are as follows:

Start Small: Experiment with AI tools for tasks like brainstorming or drafting outlines before scaling up to more complex applications.
Refine and Personalize: Always… always, always, always…, diligently review and edit AI-generated content to inject your brand’s voice and perspective. Remember, depth, engagement, and originality are key to creating meaningful content as noted in Marjanovic’s, A Rubric for the AI Era.
Leverage Analytics: Use AI to analyze performance metrics and refine your content strategy based on what resonates most with your audience.
Balance Automation with Authenticity: Remember that AI is a tool to enhance, not replace, human creativity and critical thinking.

The Future of Content Creation

AI is undeniably transforming the way we approach content creation, offering new possibilities for efficiency, scalability, and innovation. However, like Brock Mesarich once mentioned, “the real power of AI lies in how we harness it to tell stories that matter.” Similarly, Ana Marjanovic reminds us that while AI-generated content can appear polished, it must be refined with human insight to ensure depth, engagement, and originality. Both her research and guidance she provides to professional educators in academia, underscores that meaningful content requires more than seemingly structured outputs — it demands authentic storytelling, intentional creativity and critical thinking.

This all aligns with AWLLC’s philosophy of leveraging AI as a tool for enhancement, not as a substitute for strategic thought, meaningful storytelling, and disciplined diligence. Here, we’re not only committed to using AI to help produce content, but more importantly, to create value — for ourselves, our clients, and the audiences we collectively look to serve.

You’re ready to explore how AI can meaningfully revolutionize your content strategy; aren’t you? Then contact Ajene Watson, LLC, today, and we’ll help you navigate the future of content creation and the use of agentic workflows to do so, with confidence and purpose.