Being “other” can be pretty sweet

Why Entrepreneurs Outside the Margins Change the Status Quo

Being the default feels splendid because *gestures everywhere* life is tailored to your comfort, taste and priorities. Technology, cosmetics, professional industries, and even government structures are created with an ‘average’ consumer/user in mind. Now, don’t get me wrong. Being the norm while recovering from laser eye surgery, for example, is a gift; but not so much when it comes to radical innovation. Creativity and meaningful ingenuity stem from the outliers.

Business Management & Financial Services Consultant Focused on Development Stage Companies & Microcap Markets